vivek@vivekavasthi.com

Digital Marketing Expert | 22+ Years of Driving Growth & Leads

Driving Business Success through Strategic Marketing, SEO Mastery, and Data-Driven Campaigns

With over 22 years of experience in the digital marketing space, I have led cross-functional teams of 100+ experts to build and execute results-driven marketing strategies for SaaS products, eCommerce platforms, and B2B services. I specialize in Lead/Demand Generation, Performance Marketing, Go-to-Market Strategies, and Conversion Rate Optimization. My comprehensive knowledge spans from SEO and content marketing to paid advertising and website optimization

My Experience
Vivek Avasthi : Digital Marketing Expert
Vivek Avasthi : Digital Marketing Expert

Since last 3 Decade

My Expertise

I specialize in delivering targeted digital marketing strategies that drive business growth, boost lead generation, and optimize conversions. Below are my core areas of expertise:

Performance Marketing & Lead Generation

Proven ability to drive targeted traffic through paid advertising, SEO, and multi-channel campaigns, converting visitors into qualified leads. Expertise in reducing cost-per-lead while scaling lead volume.

SEO & Content Optimization

Specialized in technical SEO, keyword strategy, and content creation to improve organic rankings. Skilled in optimizing websites for search engines and creating high-converting, user-focused content.

Conversion Rate Optimization

Data-driven approach to optimizing websites for higher conversions. Experience with A/B testing, user experience enhancements, and analytics tools to reduce bounce rates and improve lead capture.

1. Performance & SaaS Product Marketing
Developing go-to-market strategies and optimizing websites and landing pages to maximize engagement and conversions. Specializing in driving growth for SaaS products through both organic and paid campaigns.

2. Marketing Automation
Expert in utilizing tools like AHREFs, SE Ranking, and SEMrush for technical SEO audits, backlink and competitor analysis, keyword tracking, and organic traffic growth. Streamlining marketing processes through automation for efficiency and scalability.

3. Audience Persona Development & Content Strategy
Building targeted content strategies based on user personas to address every stage of the customer journey – Educate, Engage, Convert, Retain. Delivering high-quality videos, PR articles, research reports, eBooks, infographics, case studies, and more.

4. Content Marketing & Promotion
Amplifying content reach through platforms like Quora, Taboola, Outbrain, TechTarget, and Meltwater. Driving content visibility with PR campaigns and thought leadership initiatives across various media outlets.

5. Social Media & Branding
Driving brand awareness and lead generation via strategic campaigns on LinkedIn, YouTube, Twitter, and other channels. Building and executing outreach campaigns to engage and convert target audiences into loyal customers.

6. SaaS Growth Strategies
Generating sign-ups and demos through ROI-driven campaigns on SaaS review sites like G2, Product Hunt, AppFutura, GoodFirms, and Clutch. Organizing webinars, podcasts, and leveraging strategic partnerships to fuel product growth.

7. Affiliate & Partnership Programs
Converting users into affiliates and collaborating with bloggers, publishers, and product owners to extend reach and boost conversions through strategic affiliate and partnership programs.

Vivek Avasthi Digital Marketing Expert

Key Strength

Proven Track Record: Consistently delivered significant lead generation, brand building, and digital presence optimization for leading organizations.

Strategic Vision: Develops and executes data-driven marketing strategies aligned with business objectives, driving ROI and sustainable growth.

Team Leadership: Builds, mentors, and motivates high-performing marketing teams, fostering a culture of collaboration and innovation.

Technical Proficiency: Deep understanding of digital marketing tools and technologies, including SEO, SEM, marketing automation platforms, and analytics.

Blog

Popular Articles

  • From SEO Struggle To Success: Mastering Content, Traffic, Leads & Conversions

    From SEO Struggle To Success: Mastering Content, Traffic, Leads & Conversions

    Vivek Avasthi

    Mastering Content, Traffic, Leads & Conversions

  • Untitled post 510
    Vivek Avasthi

    Technical SEO Mastery Guide: Boost Your Website’s Performance 🔍 Technical SEO Overview Technical SEO is the foundation of digital visibility, ensuring search engines can efficiently crawl, understand, and rank your website. Key Performance Metrics 1. Crawlability & Indexability Optimization Strategic Approaches Critical Insight 🚨 20% of websites suffer from crawlability issues, significantly reducing search visibility […]

  • B2B Content Marketing Playbook: Driving Growth in 2025

    B2B Content Marketing Playbook: Driving Growth in 2025

    Vivek Avasthi

    In a world where 71% of B2B buyers rely on blog content during their purchase journey, a robust content marketing strategy isn’t just an option—it’s necessary. This comprehensive playbook will transform your B2B content marketing from a cost center into a revenue engine. 🎯 Part 1: Foundation Building Understanding Your B2B Ecosystem Buyer Persona Development […]

  • SEO Resurrection: Your 10-Step Guide to Post-Update Recovery

    SEO Resurrection: Your 10-Step Guide to Post-Update Recovery

    Vivek Avasthi

    Recovering from Search Engine Updates: A Comprehensive Guide to Boosting Your SEO Rankings Introduction In the dynamic world of digital marketing, staying ahead of search engine algorithms is a perpetual challenge. Google alone rolls out thousands of updates annually, with significant changes that can drastically affect your website’s visibility. However, optimizing for other search engines […]

Digital Marketing Expert

Vivek Avasthi

Digital Marketing Leader | 22+ Years Driving Growth with Performance Marketing, SEO & SaaS Strategies | Expert in Lead Generation & Marketing Automation

About Me