vivek@vivekavasthi.com

I help B2B SaaS Founders and CMOs build pipeline that lasts

GTM and Demand Generation advisory. 22 years. 2 to 5X pipeline growth across the companies I have worked with.

Most B2B SaaS companies don’t have a marketing problem. They have a pipeline problem. Traffic without conversion. Leads without quality. Campaigns disconnected from revenue.

I’ve watched this play out for 22 years. I know where it breaks.

I work on GTM strategy and execution. Define positioning. Build demand systems. Make SEO, AEO, GEO, paid, and automation work together. Lower CAC. Close deals faster.

My Experience
Vivek Avasthi : Digital Marketing Expert
Vivek Avasthi, GTM and Demand Generation Advisor for B2B SaaS

22 years. Teams of 100 plus. 2 to 5X pipeline growth

Here’s what I actually do

Named frameworks. Real assets. Not abstract services

The 4-Signal Account Scoring Model

Stop scoring leads. Start scoring accounts. The framework that retires MQLs and builds pipeline that converts.

AEO, GEO, SEO Field Guide

Buyers research in ChatGPT, Perplexity, and Google AI Overviews before they touch your site. Here is how to be the brand they find

The Demand Diagnostic

Four questions that reveal where your pipeline really breaks. The diagnostic I run before every engagement

1. GTM Strategy and Positioning Define how the right buyers understand your value before sales ever picks up the phone. Sharpen ICP, message, and category position so every channel pulls in the same direction

2. Demand Generation Systems
Build the systems that create new demand and convert existing demand into a qualified pipeline. Account scoring. Buying-group orchestration. Inbound and outbound work together.

3. AI Search: SEO, AEO, GEO
Show up in the answers buyers get from ChatGPT, Perplexity, Google AI Overviews, and traditional search. Build a content engine that is cited by AI engines, not just ranked by Google.

4. Marketing Operations and AI Workflows
Set up the operating system that keeps the team shipping without scaling headcount at the same rate. CRM, automation, attribution, and the AI workflows that connect them

5. Social Media & Branding
Driving brand awareness and lead generation via strategic campaigns on LinkedIn, YouTube, Twitter, and other channels. Building and executing outreach campaigns to engage and convert target audiences into loyal customers.

6. SaaS Growth Strategies
Generating sign-ups and demos through ROI-driven campaigns on SaaS review sites like G2, Product Hunt, AppFutura, GoodFirms, and Clutch. Organizing webinars, podcasts, and leveraging strategic partnerships to fuel product growth.

7. Affiliate & Partnership Programs
Converting users into affiliates and collaborating with bloggers, publishers, and product owners to extend reach and boost conversions through strategic affiliate and partnership programs.

Vivek Avasthi Digital Marketing Expert

22 years of pipeline work

22+ years across every channel reset. From SEO and PPC to dark social and AI search. I know which trends compound and which ones fade

Teams of 100 plus. Built, led, and mentored marketing teams across SaaS, eCommerce, and B2B services. The leaders running those teams now were the people I trained

2 to 5X pipeline growth. Across the B2B SaaS and IT companies I have advised. Every engagement starts with the Demand Diagnostic and ends with a working pipeline engine

Deep on the modern stack. HubSpot, Salesforce, Marketo, Ahrefs, SEMrush, Clay, Common Room, plus the AI workflows that tie them together

Blog

Popular Articles

  • From SEO Struggle To Success: Mastering Content, Traffic, Leads & Conversions

    From SEO Struggle To Success: Mastering Content, Traffic, Leads & Conversions

    Vivek Avasthi

    Mastering Content, Traffic, Leads & Conversions

  • SEO vs AEO vs GEO: What 20 Years in Digital Marketing Taught Me About the New Search Landscape.

    SEO vs AEO vs GEO: What 20 Years in Digital Marketing Taught Me About the New Search Landscape.

    Vivek Avasthi

    I remember when SEO was straightforward. Find the right keywords. Build backlinks. Wait for Google to rank you. That was the entire playbook. I spent the early years of my career helping businesses climb search rankings using exactly that approach. It worked consistently. Traffic came. Leads followed. That world no longer exists in its original form. Today I work with B2B companies, SaaS founders, and service businesses across multiple markets. And the most dangerous assumption I encounter, week after week, is this. If we rank on Google, we are winning at search. That was true in 2015. In 2025 it…

  • Why Your Marketing Team Celebrates While Your Sales Team Struggles

    Why Your Marketing Team Celebrates While Your Sales Team Struggles

    Vivek Avasthi

    Your marketing team celebrates 10,000 monthly visitors. Your sales team complains they have nothing to close. Sound familiar? Most businesses blame their funnel problems on the wrong things—traffic volume, ad creative, or landing page design. But here’s the truth: your funnel is working exactly as designed. The problem is it was designed without understanding how buyers actually make decisions. Let me show you the three critical breakpoints where most funnels fail, with real examples and specific fixes you can implement this week. Mistake #1: You’re Getting Attention Without Creating Clarity What’s Actually Happening Visitors land on your site and leave…

  • How to Get Your IT or Software Company Seen in AI Search

    How to Get Your IT or Software Company Seen in AI Search

    Vivek Avasthi

    Practical guide with clear steps, real examples, and zero jargon. AI Search Is Changing How Customers Discover Let’s be honest — most of us now ask ChatGPT or Gemini for quick answers before we even open Google. Millions of users are doing the same. A 2025 industry study showed: This means your next customer might never see your website on Google. They might discover you directly inside an AI answer. If your IT services or software tool doesn’t appear in those answers, you are losing visibility — even if your SEO is strong. A Simple Example: Why AI Mentions Matter…

Who is Vivek Avasthi?

I am a GTM and Demand Generation Advisor for B2B SaaS Founders and CMOs. 22 years in digital marketing. Currently leading marketing at Vinove Software and advising select B2B SaaS and IT companies on pipeline and growth.

What does a GTM and Demand Generation advisor actually do?

Three things. Define how the right buyers understand your value (positioning). Build the systems that create and capture demand (demand generation). Set up the operating cadence and stack that keeps the team shipping (marketing operations).

GTM and Demand Generation Advisor

Vivek Avasthi

Helping B2B SaaS Founders and CMOs build pipeline that lasts. 22 years. 2 to 5X pipeline growth. GTM, Demand Generation, and AI Search frameworks for the way buyers actually buy.

About Me